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Social Factors Affecting Consumer Behaviour Ppt

What Does it take to satisfy the Customer. Notes Question and Answers Examples Process Factors Models Strategies in Marketing 1.


Consumer Behavior And Factors Influencing Consumer Behavior

Instead it is important to understand the voice of the customer using tools such as customer surveys focus groups and pollingUsing these tools organizations can gain detailed insights as to what their customers want and better tailor their services or products to meet or exceed.

Social factors affecting consumer behaviour ppt. Tangible Factors - things which can be measured Fixed cost operating cost profits machine etc 2. Windfall Gains or Losses 6. Terms of Credit on Consumer Durables 9.

Distribution of Income 3. Intangible factors Unmeasurable elements. This article aims to shed some light on how to measure customer satisfaction and on how to use that insight to your businesss advantage.

Changes in Expectations 5. Personal values Orgn Culture Group decision making Creative and innovation Problems of Decision Making 1. Its not as straightforward as measuring revenue or growth though it definitely affects both of those metrics.

Meaning of Consumer Behaviour. The concept consumer behaviour has been gaining importance since 1960. Consumer behaviour is a comparatively new field of study.

Organizations should not assume they know what the customer wants. The following points highlight the twelve objectives factors affecting consumption. Employee morale quality of labour relations Consumer behaviour etc.

Financial Policies of Corporations 4. The concept of customer happiness is complex and encompasses many different factors. Wages and Propensity to Consume 10.


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